About Babycare Agency

A family-run marketing agency for baby, kids and family brands

Babycare Agency was born from a family, professional and editorial journey rooted in the baby and family world. We are a mother, father and daughter team with experience in digital marketing, SEO, e-commerce, communications and content creation for brands that speak to families.

From a baby blog to a specialized agency

Our connection with the baby and family industry began long before we created Babycare Agency. For years, we developed Para el Bebé, a blog focused on baby products, baby gear and family life that allowed us to understand closely how mothers, fathers and caregivers search for information, compare options and make purchase decisions.That project brought us closer to brands, stores, manufacturers and professionals in the industry. It also helped us understand something that still guides our work today: in baby and kids categories, trust matters just as much as visibility.Over time, that editorial experience came together with our background in SEO, e-commerce, social media, communications and digital strategy. That is how Babycare Agency was born: a boutique agency created to help baby brands, kids brands and family brands grow with more clarity, sensitivity and real category knowledge.
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Specialization, strategic thinking and close collaboration

Real category knowledge

We work from within the baby, kids and family ecosystem. We understand its codes, purchase cycles and the importance of building trust before asking for a conversion.

A senior team, without unnecessary layers

Every project is handled directly, with strategic involvement and without heavy structures. We are not a generalist agency applying standard formulas to a sensitive category.

Marketing focused on growth

We combine brand strategy, SEO, e-commerce, paid media, social media, marketplaces and content to build strategies that help brands sell more while strengthening their positioning.

A family agency, three complementary perspectives

Babycare Agency is a family-run team that combines experience, category sensitivity and digital vision. Each of us brings a different perspective to the growth of baby, kids and family brands.
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Gi Soroka

Gi specializes in content, social media and communications for baby, kids and family brands. Since 2006, she has developed editorial projects connected to the baby world, including Para el Bebé, one of the first blogs in Spain focused on baby products and baby gear.She brings a perspective deeply connected to the real needs of mothers, fathers and caregivers: the questions they have, what helps them trust a brand and the type of content that can better support their decisions.

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Victòria

Victòria brings a fresh perspective on branding, visual communication, digital trends and the cultural codes of younger generations. Her role adds a key point of view for understanding how language, formats and the relationship between brands and young families are evolving.At Babycare Agency, she contributes to projects related to identity, content, brand analysis and digital communication, helping strategies connect better with today’s audiences without losing consistency or rigor.

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Rodrigo

Rodrigo specializes in SEO, e-commerce and digital strategy. He has worked in SEO since 2006 and on WordPress web projects since 2004.His experience combines organic search visibility, website architecture, e-commerce, analytics, paid media and digital strategy for brands that need to grow on a solid foundation.At Babycare Agency, he leads visibility, acquisition and performance, especially in SEO, Shopify, marketplaces and digital growth projects for baby brands, kids brands and family brands.

Estrategia clara, ejecución cuidada y acompañamiento cercano

We work with a limited number of brands at a time so we can stay truly involved. Before recommending actions, we take time to understand the product, the channel, the audience, the business stage and the growth objectives.

Our way of working combines analysis, strategic thinking and practical execution. We help each brand build a clearer, more consistent digital presence that is better prepared to convert.

  • Diagnosis before execution.
  • Strategy adapted to the category.
  • Direct and senior support.

 

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Ready to grow your baby brand?

We help baby and children’s brands build stronger visibility, sharper positioning and more sustainable growth in the Spanish market.
Book a Discovery Call