Selected Work & Case Studies
Helping baby, kids, and family brands grow since 2006
Social Media
Mam Baby
Localization and channel growth strategy tailored specifically to MAM Baby’s Spanish audience. We crafted a brand voice that blends pediatric expertise with approachable parenting support, transforming their social presence into an essential hub for new and expecting parents in Spain.
Core Services & Deliverables:
- Localized social media content strategy aligned with global brand guidelines
- Educational storytelling and product highlight campaigns
- Community engagement and real-time parent support modeling
- Channel performance reporting and audience growth analytics
Babybrezza
Regional social media activation and influencer marketing strategy covering both the Spanish and Portuguese markets. By placing Babybrezza’s innovative feeding products in the hands of trusted parenting voices across the Iberian peninsula, we accelerated brand awareness and consumer trust.
Core Services & Deliverables:
- Dual-market social media strategy (Spain and Portugal)
- Influencer seeding, ambassador programs, and sponsored content
- Localized UGC curation for native social campaigns
- Visual content creation focusing on product functionality and time-saving benefits
Noari Kids
A fully integrated growth strategy for a prominent childcare e-commerce retailer. We combined long-term organic visibility through targeted SEO with high-converting social media tactics, leveraging influencer authority and authentic customer UGC to drive steady online sales.
Core Services & Deliverables:
- E-commerce SEO strategy, technical optimization, and keyword targeting
- Social media content creation and channel growth management
- Influencer outreach and gifted campaign coordination
- UGC strategy to build social proof directly on social feeds and product pages
A family agency, three complementary perspectives
Gi Soroka
Gi specializes in content, social media and communications for baby, kids and family brands. Since 2006, she has developed editorial projects connected to the baby world, including Para el Bebé, one of the first blogs in Spain focused on baby products and baby gear.She brings a perspective deeply connected to the real needs of mothers, fathers and caregivers: the questions they have, what helps them trust a brand and the type of content that can better support their decisions.
Victòria
Victòria brings a fresh perspective on branding, visual communication, digital trends and the cultural codes of younger generations. Her role adds a key point of view for understanding how language, formats and the relationship between brands and young families are evolving.At Babycare Agency, she contributes to projects related to identity, content, brand analysis and digital communication, helping strategies connect better with today’s audiences without losing consistency or rigor.
Rodrigo
Rodrigo specializes in SEO, e-commerce and digital strategy. He has worked in SEO since 2006 and on WordPress web projects since 2004.His experience combines organic search visibility, website architecture, e-commerce, analytics, paid media and digital strategy for brands that need to grow on a solid foundation.At Babycare Agency, he leads visibility, acquisition and performance, especially in SEO, Shopify, marketplaces and digital growth projects for baby brands, kids brands and family brands.
