{"id":3235,"date":"2025-08-29T15:27:19","date_gmt":"2025-08-29T14:27:19","guid":{"rendered":"https:\/\/babycare.agency\/?page_id=3235"},"modified":"2026-05-27T01:44:26","modified_gmt":"2026-05-26T23:44:26","slug":"ppc-paid-media","status":"publish","type":"page","link":"https:\/\/babycare.agency\/es\/servicios\/ppc-paid-media\/","title":{"rendered":"PPC y Paid Media para Marcas Infantiles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3235\" class=\"elementor elementor-3235\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10210a5 elementor-section-stretched elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"10210a5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd58220\" data-id=\"fd58220\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-153849f elementor-widget elementor-widget-heading\" data-id=\"153849f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PPC y Paid Media para marcas infantiles que quieren crecer con control<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ad2d2a elementor-widget elementor-widget-text-editor\" data-id=\"49ad2d2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLa captaci\u00f3n en marcas infantiles no deber\u00eda depender de campa\u00f1as aisladas, inversi\u00f3n sin criterio o decisiones tomadas solo por canal. En Babycare dise\u00f1amos estrategias de PPC y Paid Media para marcas de puericultura, moda infantil, juguetes y negocios family que necesitan crecer con una visi\u00f3n m\u00e1s clara de su rentabilidad, su posicionamiento y su capacidad de escalar.\n\nTrabajamos Google Ads, Meta Ads, Shopping, remarketing y campa\u00f1as de rendimiento con un enfoque sectorial. No se trata solo de llevar tr\u00e1fico a una web, sino de construir campa\u00f1as que conecten mejor con las familias, acompa\u00f1en el ciclo de compra y conviertan inversi\u00f3n en crecimiento m\u00e1s sostenible.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8fce3ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fce3ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f312fff\" data-id=\"f312fff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33416f40 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"33416f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/cal.com\/babycareagency\/15min\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Reserva una llamada<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-12a34a7\" data-id=\"12a34a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-127b9339 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"127b9339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wa.me\/34617307806\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-whatsapp\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Chatea con nosotros<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72ddb791 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72ddb791\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1945e0ec\" data-id=\"1945e0ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6756146b elementor-widget elementor-widget-heading\" data-id=\"6756146b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 significa hacer paid media en el sector infantil\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-483d4593 elementor-widget elementor-widget-text-editor\" data-id=\"483d4593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHacer paid media en el sector infantil no consiste en activar anuncios y esperar resultados. Este mercado tiene particularidades muy concretas: decisiones de compra emocionales y pr\u00e1cticas a la vez, estacionalidad, cat\u00e1logos amplios, p\u00fablicos diferentes dentro del mismo hogar y marcas que necesitan vender sin perder sensibilidad ni identidad.\n\nPor eso una estrategia de PPC para marcas infantiles tiene que ir m\u00e1s all\u00e1 del rendimiento inmediato. Debe ordenar bien la captaci\u00f3n, entender qu\u00e9 producto necesita qu\u00e9 tipo de campa\u00f1a, distinguir entre notoriedad y conversi\u00f3n, y conectar cada inversi\u00f3n con un objetivo real de negocio.\n\nCuando esto est\u00e1 bien planteado, el paid media deja de ser una suma de acciones sueltas y empieza a funcionar como una estructura de crecimiento.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a676413\" data-id=\"a676413\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-240136ef elementor-widget elementor-widget-image\" data-id=\"240136ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/babycare.agency\/wp-content\/uploads\/elementor\/thumbs\/4050216-rnawoadpri84l0tcgnvr0y0e473p3p7mhkbl7h5sog.jpeg\" title=\"Foto de KATRIN BOLOVTSOVA\" alt=\"SEO para marcas de puericultura\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d63b9af elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d63b9af\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58422a55\" data-id=\"58422a55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4caa99a1 elementor-widget elementor-widget-heading\" data-id=\"4caa99a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo activamos cada canal dentro de una <br \/>estrategia de Paid Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79bde2a2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"79bde2a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNo todos los canales cumplen la misma funci\u00f3n dentro de una estrategia de captaci\u00f3n. Algunos ayudan a capturar demanda ya activa, otros permiten generar descubrimiento, reforzar consideraci\u00f3n o recuperar oportunidades que todav\u00eda no se han convertido. Por eso trabajamos cada plataforma seg\u00fan su papel dentro del recorrido de compra, el tipo de producto y el momento real de la marca.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ef17d6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ef17d6e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-95cd9a5\" data-id=\"95cd9a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d5b7c5 elementor-widget elementor-widget-heading\" data-id=\"75d5b7c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Google Ads\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd02a83 elementor-widget elementor-widget-text-editor\" data-id=\"7bd02a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Capturamos b\u00fasquedas con intenci\u00f3n real de compra y trabajamos campa\u00f1as de search, shopping y remarketing para productos, categor\u00edas y momentos de demanda ya activa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76b207\" data-id=\"76b207\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b4b815e elementor-widget elementor-widget-heading\" data-id=\"5b4b815e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Meta Ads\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b2ea682 elementor-widget elementor-widget-text-editor\" data-id=\"3b2ea682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDise\u00f1amos campa\u00f1as en Instagram y Facebook con una estructura pensada para adquisici\u00f3n, reconocimiento, testing creativo, remarketing y escalado.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3562d411 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3562d411\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1413ae4c\" data-id=\"1413ae4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a4b05b elementor-widget elementor-widget-heading\" data-id=\"1a4b05b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Shopping<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a3e34b elementor-widget elementor-widget-text-editor\" data-id=\"63a3e34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDamos visibilidad al cat\u00e1logo en un entorno especialmente \u00fatil para ecommerce, conectando producto, precio e intenci\u00f3n de compra de una forma m\u00e1s directa.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c7907c9\" data-id=\"4c7907c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c335a26 elementor-widget elementor-widget-heading\" data-id=\"c335a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Remarketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d014de4 elementor-widget elementor-widget-text-editor\" data-id=\"7d014de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVolvemos a impactar a personas que ya han visitado la web, explorado categor\u00edas o interactuado con productos para recuperar oportunidades y acompa\u00f1ar mejor la decisi\u00f3n de compra.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41f7f19 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41f7f19\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf7d753\" data-id=\"cf7d753\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1495e4f elementor-widget elementor-widget-image\" data-id=\"1495e4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/babycare.agency\/wp-content\/uploads\/elementor\/thumbs\/pexels-photo-5053838-5053838-scaled-ro1pctv43ezv9h0gic9p2faky4zror395dbppvc0ns.jpg\" title=\"pexels-photo-5053838-5053838\" alt=\"Overhead view of hands using smartphone on top of a notebook, browsing through images on screen.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cc2960e\" data-id=\"cc2960e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7da4f05 elementor-widget elementor-widget-heading\" data-id=\"7da4f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Ads, Meta Ads y campa\u00f1as pensadas para crecer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f3e9f elementor-widget elementor-widget-text-editor\" data-id=\"b1f3e9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5514\" data-end=\"5977\"><a href=\"https:\/\/babycare.agency\/es\/facebook-ads-o-google-ads-cual-es-para-mi\/\">No todos los canales cumplen la misma funci\u00f3n<\/a>. En algunas marcas, Google Ads es clave para capturar demanda existente y acelerar ventas en ecommerce. En otras, Meta Ads ayuda a construir audiencias, lanzar colecciones o trabajar mejor la consideraci\u00f3n. En determinados momentos, Shopping, remarketing o campa\u00f1as de cat\u00e1logo permiten recuperar demanda ya activada y empujar la conversi\u00f3n con m\u00e1s eficiencia.<\/p><p data-start=\"5979\" data-end=\"6262\">En Babycare trabajamos cada canal desde su papel dentro de la estrategia, no desde una l\u00f3gica de activaci\u00f3n autom\u00e1tica. El objetivo no es estar en todas partes, sino invertir donde la campa\u00f1a puede generar m\u00e1s impacto seg\u00fan el producto, la etapa de la marca y la madurez del negocio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c340cdc elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c340cdc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-619cc80\" data-id=\"619cc80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37c28b2 elementor-widget elementor-widget-heading\" data-id=\"37c28b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo trabajamos la captaci\u00f3n en marcas infantiles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1871529 elementor-widget elementor-widget-text-editor\" data-id=\"1871529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6264\" data-end=\"6528\">Partimos del contexto real de la marca: qu\u00e9 vende, a qui\u00e9n se dirige, c\u00f3mo es su ecommerce, qu\u00e9 hist\u00f3ricos tiene, qu\u00e9 m\u00e1rgenes maneja, qu\u00e9 campa\u00f1as ha lanzado y d\u00f3nde est\u00e1n hoy sus oportunidades de crecimiento.<\/p><p data-start=\"6530\" data-end=\"6603\">A partir de ah\u00ed definimos una estrategia de paid media que puede incluir:<\/p><ul data-start=\"6604\" data-end=\"7061\"><li data-section-id=\"1029sez\" data-start=\"6604\" data-end=\"6667\">campa\u00f1as de Google Ads para b\u00fasquedas con intenci\u00f3n de compra<\/li><li data-section-id=\"z2zj95\" data-start=\"6668\" data-end=\"6712\">Google Shopping para cat\u00e1logos y ecommerce<\/li><li data-section-id=\"10ccebu\" data-start=\"6713\" data-end=\"6767\">Meta Ads para captaci\u00f3n, consideraci\u00f3n y remarketing<\/li><li data-section-id=\"1a5mun7\" data-start=\"6768\" data-end=\"6829\">campa\u00f1as de lanzamiento para nuevas colecciones o productos<\/li><li data-section-id=\"78qz0n\" data-start=\"6830\" data-end=\"6884\">campa\u00f1as estacionales para momentos de mayor demanda<\/li><li data-section-id=\"1xvi2gk\" data-start=\"6885\" data-end=\"6947\">estructuras de remarketing para recuperar tr\u00e1fico y carritos<\/li><li data-section-id=\"1f92gwi\" data-start=\"6948\" data-end=\"7001\">segmentaci\u00f3n por p\u00fablicos, fases y tipo de producto<\/li><li data-section-id=\"1nbtmhw\" data-start=\"7002\" data-end=\"7061\">medici\u00f3n orientada a ROAS, CAC, conversi\u00f3n y rentabilidad<\/li><\/ul><p data-start=\"7063\" data-end=\"7210\">La diferencia no est\u00e1 solo en abrir campa\u00f1as, sino en construir un sistema donde la inversi\u00f3n tenga l\u00f3gica, lectura y capacidad de mejora continua.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-81dadb5\" data-id=\"81dadb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4f1bcb elementor-widget elementor-widget-image\" data-id=\"c4f1bcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1280\" src=\"https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/g87cdc3829aefe0d1a96b69ec9a7ca9b267120486e1beb5ed94516c20336b3ebb212fe65960147096f77ac3dda338eec33920c5981e60761e86bc5159c7f35ae0_1280-9980861.jpg\" class=\"attachment-full size-full wp-image-6084\" alt=\"christmas, baby, tree, cute, cold, cap, nature, rest, basket, blanket, earmuffs, sleeping, joyful, sweet, peaceful, winter, newborn, muted, clothed, sign, portrait, blend\" srcset=\"https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/g87cdc3829aefe0d1a96b69ec9a7ca9b267120486e1beb5ed94516c20336b3ebb212fe65960147096f77ac3dda338eec33920c5981e60761e86bc5159c7f35ae0_1280-9980861.jpg 853w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/g87cdc3829aefe0d1a96b69ec9a7ca9b267120486e1beb5ed94516c20336b3ebb212fe65960147096f77ac3dda338eec33920c5981e60761e86bc5159c7f35ae0_1280-9980861-200x300.jpg 200w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/g87cdc3829aefe0d1a96b69ec9a7ca9b267120486e1beb5ed94516c20336b3ebb212fe65960147096f77ac3dda338eec33920c5981e60761e86bc5159c7f35ae0_1280-9980861-682x1024.jpg 682w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/g87cdc3829aefe0d1a96b69ec9a7ca9b267120486e1beb5ed94516c20336b3ebb212fe65960147096f77ac3dda338eec33920c5981e60761e86bc5159c7f35ae0_1280-9980861-768x1152.jpg 768w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad332d8 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad332d8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-94d4157\" data-id=\"94d4157\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef6d10c elementor-widget elementor-widget-image\" data-id=\"ef6d10c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/babycare.agency\/wp-content\/uploads\/elementor\/thumbs\/pexels-photo-15097793-15097793-scaled-ro1piyr6pheja4rquj393xgwqlz4kkfrmhdqidhzkc.jpg\" title=\"pexels-photo-15097793-15097793\" alt=\"Vertical shot of a smartphone displaying an Instagram profile next to a laptop, representing social media engagement.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-825ac27\" data-id=\"825ac27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-443f6b2 elementor-widget elementor-widget-heading\" data-id=\"443f6b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 puede incluir un proyecto de PPC y Paid Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af23d4 elementor-widget elementor-widget-text-editor\" data-id=\"1af23d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"7212\" data-end=\"7343\">Cada marca necesita una combinaci\u00f3n distinta, pero un proyecto suele incluir:<\/p><ul data-start=\"7344\" data-end=\"7865\"><li data-section-id=\"1qqrps9\" data-start=\"7344\" data-end=\"7397\">auditor\u00eda de campa\u00f1as, cuentas y activos existentes<\/li><li data-section-id=\"1fa2nw2\" data-start=\"7398\" data-end=\"7456\">definici\u00f3n de objetivos, presupuesto y mapa de captaci\u00f3n<\/li><li data-section-id=\"ugiqa1\" data-start=\"7457\" data-end=\"7523\">estructura de campa\u00f1as por producto, categor\u00eda o fase del funnel<\/li><li data-section-id=\"tzo1bp\" data-start=\"7524\" data-end=\"7585\">Google Ads, Shopping y Performance Max cuando tiene sentido<\/li><li data-section-id=\"m6h7tu\" data-start=\"7586\" data-end=\"7653\">Meta Ads para conversi\u00f3n, remarketing y crecimiento de audiencias<\/li><li data-section-id=\"1vgbhkk\" data-start=\"7654\" data-end=\"7715\">revisi\u00f3n de creatividades, mensajes y p\u00e1ginas de aterrizaje<\/li><li data-section-id=\"102lffs\" data-start=\"7716\" data-end=\"7751\">setup de medici\u00f3n y eventos clave<\/li><li data-section-id=\"r1ncct\" data-start=\"7752\" data-end=\"7800\">an\u00e1lisis de resultados y optimizaci\u00f3n continua<\/li><li data-section-id=\"tjjuwy\" data-start=\"7801\" data-end=\"7865\">coordinaci\u00f3n con ecommerce, promociones o calendario comercial<\/li><\/ul><p data-start=\"7867\" data-end=\"8035\">No planteamos el paid media como un bloque aislado. Lo conectamos con la propuesta de valor, la colecci\u00f3n, la experiencia de compra y la realidad comercial de la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-545df89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"545df89\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb7f9a0\" data-id=\"cb7f9a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-06c9f93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06c9f93\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9b7a22a\" data-id=\"9b7a22a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d2dba2 elementor-widget elementor-widget-heading\" data-id=\"8d2dba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Para qu\u00e9 marcas est\u00e1 pensado este servicio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be49fb2 elementor-widget elementor-widget-text-editor\" data-id=\"be49fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEste servicio est\u00e1 pensado para marcas infantiles que necesitan captar mejor, vender con m\u00e1s consistencia y ordenar su inversi\u00f3n en canales de performance seg\u00fan su cat\u00e1logo, su momento de negocio y su objetivo de crecimiento.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ffc6a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ffc6a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e5dfbac\" data-id=\"e5dfbac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59d3f067 elementor-widget elementor-widget-icon-box\" data-id=\"59d3f067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMarcas de puericultura\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCampa\u00f1as para productos donde la confianza, la comparaci\u00f3n y la intenci\u00f3n de compra necesitan una estructura de captaci\u00f3n bien medida.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fb03224\" data-id=\"fb03224\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f600086 elementor-widget elementor-widget-icon-box\" data-id=\"5f600086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tModa infantil y beb\u00e9\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPaid media para colecciones, campa\u00f1as estacionales, remarketing y crecimiento de ecommerce con una l\u00f3gica m\u00e1s clara de rentabilidad.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d728436 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d728436\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c418e43\" data-id=\"c418e43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b6c4b92 elementor-widget elementor-widget-icon-box\" data-id=\"1b6c4b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tJuguetes\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEstrategias adaptadas a campa\u00f1as promocionales, temporalidad, picos de demanda y categor\u00edas con fuerte componente visual y comercial.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4cecb79\" data-id=\"4cecb79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-384816a5 elementor-widget elementor-widget-icon-box\" data-id=\"384816a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFamily ecommerce\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSistemas de captaci\u00f3n para marcas que necesitan coordinar cat\u00e1logo, tr\u00e1fico, conversi\u00f3n y escalado sin perder control sobre la inversi\u00f3n.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71fd794 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71fd794\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3aed876\" data-id=\"3aed876\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa591a6 elementor-widget elementor-widget-heading\" data-id=\"fa591a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Para qu\u00e9 marcas est\u00e1 pensado este servicio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d8093 elementor-widget elementor-widget-text-editor\" data-id=\"52d8093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"8037\" data-end=\"8242\">Este servicio est\u00e1 pensado para marcas que necesitan profesionalizar su captaci\u00f3n y dejar atr\u00e1s una gesti\u00f3n de campa\u00f1as dispersa o poco conectada con negocio.<\/p><p data-start=\"8244\" data-end=\"8269\">Encaja especialmente con:<\/p><ul data-start=\"8270\" data-end=\"8583\"><li data-section-id=\"1enrmid\" data-start=\"8270\" data-end=\"8294\">marcas de puericultura<\/li><li data-section-id=\"f61tt7\" data-start=\"8295\" data-end=\"8327\">marcas de moda infantil y beb\u00e9<\/li><li data-section-id=\"1l9hj1g\" data-start=\"8328\" data-end=\"8359\">ecommerce del universo family<\/li><li data-section-id=\"10261m4\" data-start=\"8360\" data-end=\"8380\">marcas de juguetes<\/li><li data-section-id=\"1nlkedy\" data-start=\"8381\" data-end=\"8443\">proyectos que lanzan nuevas colecciones o l\u00edneas de producto<\/li><li data-section-id=\"mgkvon\" data-start=\"8444\" data-end=\"8498\">marcas que quieren escalar inversi\u00f3n con m\u00e1s control<\/li><li data-section-id=\"1d9811l\" data-start=\"8499\" data-end=\"8583\">equipos que ya hacen campa\u00f1as, pero no tienen una estructura clara de optimizaci\u00f3n<\/li><\/ul><p data-start=\"8585\" data-end=\"8772\">Tambi\u00e9n puede ser una muy buena soluci\u00f3n para marcas que combinan venta directa con retail, distribuci\u00f3n o expansi\u00f3n internacional y necesitan adaptar la estrategia seg\u00fan canal y mercado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21207f8\" data-id=\"21207f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1185738 elementor-widget elementor-widget-image\" data-id=\"1185738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-34148341-34148341-scaled.jpg\" class=\"attachment-full size-full wp-image-6101\" alt=\"Charming display of colorful baby clothes in a modern retail store setting.\" srcset=\"https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-34148341-34148341-scaled.jpg 1920w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-34148341-34148341-225x300.jpg 225w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-34148341-34148341-768x1024.jpg 768w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-34148341-34148341-1152x1536.jpg 1152w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-34148341-34148341-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fba0b8a elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fba0b8a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e016a71\" data-id=\"e016a71\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4580494 elementor-widget elementor-widget-image\" data-id=\"4580494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"1024\" src=\"https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-7946991-7946991-scaled-e1779837114833-877x1024.jpg\" class=\"attachment-large size-large wp-image-6099\" alt=\"An adorable baby is taking its first steps indoors, supported by a parent. Colorful socks add a playful touch.\" srcset=\"https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-7946991-7946991-scaled-e1779837114833-877x1024.jpg 877w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-7946991-7946991-scaled-e1779837114833-257x300.jpg 257w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-7946991-7946991-scaled-e1779837114833-768x897.jpg 768w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-7946991-7946991-scaled-e1779837114833-1316x1536.jpg 1316w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-7946991-7946991-scaled-e1779837114833.jpg 1707w\" sizes=\"auto, (max-width: 877px) 100vw, 877px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-431f26e\" data-id=\"431f26e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5202058 elementor-widget elementor-widget-heading\" data-id=\"5202058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 cambia cuando el paid media est\u00e1 bien planteado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d222968 elementor-widget elementor-widget-text-editor\" data-id=\"d222968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"8774\" data-end=\"9104\">Cuando una estrategia de PPC est\u00e1 bien construida, la marca deja de depender de intuiciones, impulsos o campa\u00f1as sueltas. Empieza a entender mejor qu\u00e9 canal aporta qu\u00e9, qu\u00e9 productos convierten mejor, d\u00f3nde se pierde rentabilidad y qu\u00e9 decisiones ayudan de verdad a escalar.<\/p><p data-start=\"9106\" data-end=\"9368\">Eso no solo mejora el rendimiento de las campa\u00f1as. Tambi\u00e9n ordena la lectura del negocio, afina la inversi\u00f3n y permite crecer con una base m\u00e1s s\u00f3lida. El paid media deja de ser una herramienta de presi\u00f3n y se convierte en una palanca de crecimiento con criterio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6daffb elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6daffb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-98d7e90\" data-id=\"98d7e90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b426de7 elementor-widget elementor-widget-heading\" data-id=\"b426de7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 trabajar esta estrategia con Babycare\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7cc987 elementor-widget elementor-widget-text-editor\" data-id=\"d7cc987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"9370\" data-end=\"9686\">En Babycare trabajamos con marcas infantiles desde una mirada estrat\u00e9gica, sectorial y contempor\u00e1nea. Entendemos que vender en este mercado no depende solo de pujar mejor, sino de comprender c\u00f3mo conviven marca, producto, confianza, sensibilidad visual y conversi\u00f3n.<\/p><p data-start=\"9688\" data-end=\"9921\">Esa combinaci\u00f3n es importante. Porque una campa\u00f1a puede traer tr\u00e1fico, pero solo una estrategia bien conectada con la identidad de la marca y la realidad del ecommerce consigue transformar la inversi\u00f3n en crecimiento m\u00e1s consistente.<\/p><p data-start=\"9923\" data-end=\"10396\">Adem\u00e1s, este servicio puede integrarse con otros enfoques de Babycare como <a class=\"decorated-link\" href=\"https:\/\/babycare.agency\/es\/servicios\/agencia-marketing-infantil\/\" target=\"_new\" rel=\"noopener\" data-start=\"9998\" data-end=\"10095\">agencia de marketing infantil<\/a>, <a class=\"decorated-link\" href=\"https:\/\/babycare.agency\/es\/servicios\/marketing-digital\/\" target=\"_new\" rel=\"noopener\" data-start=\"10097\" data-end=\"10173\">marketing digital<\/a>, <a class=\"decorated-link\" href=\"https:\/\/babycare.agency\/es\/servicios\/social-media\/\" target=\"_new\" rel=\"noopener\" data-start=\"10175\" data-end=\"10241\">social media<\/a> o <a class=\"decorated-link\" href=\"https:\/\/babycare.agency\/es\/servicios\/shopify-ecommerce\/\" target=\"_new\" rel=\"noopener\" data-start=\"10244\" data-end=\"10320\">Shopify Ecommerce<\/a>, para que captaci\u00f3n, contenido y conversi\u00f3n trabajen en la misma direcci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-08b221b\" data-id=\"08b221b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d258293 elementor-widget elementor-widget-image\" data-id=\"d258293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-4443891-4443891-scaled.jpg\" class=\"attachment-full size-full wp-image-6102\" alt=\"A cute baby wearing a bow walks with her mother in a colorful skirt during summer.\" srcset=\"https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-4443891-4443891-scaled.jpg 1707w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-4443891-4443891-200x300.jpg 200w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-4443891-4443891-683x1024.jpg 683w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-4443891-4443891-768x1152.jpg 768w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-4443891-4443891-1024x1536.jpg 1024w, https:\/\/babycare.agency\/wp-content\/uploads\/2026\/05\/pexels-photo-4443891-4443891-1365x2048.jpg 1365w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af0086c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af0086c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9623f8\" data-id=\"b9623f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2833461a elementor-widget elementor-widget-heading\" data-id=\"2833461a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas precuentes sobre PPC y Paid Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443343c uael-faq-box-layout-yes align-at-left elementor-widget elementor-widget-uael-faq\" data-id=\"443343c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id='uael-faq-wrapper-715' class=\"uael-faq-wrapper\">\n\t\t\t\t<div class=\"uael-faq-container uael-faq-layout-accordion\" data-layout=\"toggle\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-180e1dd\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h4 class=\"uael-question-180e1dd uael-question-span\" tabindex=\"0\" id=\"uael-faq-1-6a21f277b948d\">\u00bfTrabaj\u00e1is solo Google Ads o tambi\u00e9n Meta Ads?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span>Trabajamos ambas plataformas, adem\u00e1s de Shopping, remarketing y otras estructuras de captaci\u00f3n cuando encajan con el modelo de negocio y los objetivos de la marca.<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-14d0429\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h4 class=\"uael-question-14d0429 uael-question-span\" tabindex=\"0\" id=\"uael-faq-2-6a21f277b94fe\">\u00bfEste servicio es solo para ecommerce?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span>No. Es especialmente \u00fatil para ecommerce, pero tambi\u00e9n puede adaptarse a marcas que buscan generar leads, captar distribuidores o acompa\u00f1ar procesos de expansi\u00f3n y notoriedad.<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-9814532\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h4 class=\"uael-question-9814532 uael-question-span\" tabindex=\"0\" id=\"uael-faq-3-6a21f277b954c\">\u00bfQu\u00e9 presupuesto hace falta para empezar?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span>Depende del mercado, del cat\u00e1logo, del ticket medio y del objetivo. Antes de lanzar campa\u00f1as, lo importante es definir una inversi\u00f3n que permita obtener aprendizaje real y no solo presencia testimonial.<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-565edc5\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h4 class=\"uael-question-565edc5 uael-question-span\" tabindex=\"0\" id=\"uael-faq-4-6a21f277b9592\">\u00bfTambi\u00e9n revis\u00e1is creatividades y landings?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span>S\u00ed. En paid media no basta con gestionar campa\u00f1as. La conversi\u00f3n depende tambi\u00e9n del mensaje, la creatividad, la oferta y la calidad de la landing o del ecommerce.<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-482137e\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h4 class=\"uael-question-482137e uael-question-span\" tabindex=\"0\" id=\"uael-faq-5-6a21f277b95d5\">\u00bfSe puede trabajar solo remarketing o solo Shopping?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span>S\u00ed. Hay proyectos que necesitan una estrategia completa y otros en los que tiene m\u00e1s sentido empezar por una parte concreta del sistema de captaci\u00f3n.<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-13edb77\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"fas fa-angle-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h4 class=\"uael-question-13edb77 uael-question-span\" tabindex=\"0\" id=\"uael-faq-6-6a21f277b9617\">\u00bfCu\u00e1nto se tarda en ver resultados?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span>Las campa\u00f1as pueden generar datos y tracci\u00f3n en poco tiempo, pero la mejora real suele venir de la optimizaci\u00f3n, el aprendizaje y el ajuste continuo de mensajes, p\u00fablicos, productos y estructura.<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b80b6f9 elementor-widget elementor-widget-text-editor\" data-id=\"b80b6f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLas marcas infantiles que mejor crecen no son siempre las que m\u00e1s invierten, sino las que consiguen conectar mejor producto, mensaje, captaci\u00f3n y experiencia de compra. Ese equilibrio es el que convierte el paid media en una herramienta realmente \u00fatil para escalar.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad98a7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad98a7e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc61d7d elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"bc61d7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81326c6 elementor-widget elementor-widget-image\" data-id=\"81326c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/babycare.agency\/wp-content\/uploads\/2022\/01\/Oliver.jpeg\" class=\"attachment-full size-full wp-image-4098\" alt=\"\" srcset=\"https:\/\/babycare.agency\/wp-content\/uploads\/2022\/01\/Oliver.jpeg 683w, https:\/\/babycare.agency\/wp-content\/uploads\/2022\/01\/Oliver-200x300.jpeg 200w, https:\/\/babycare.agency\/wp-content\/uploads\/2022\/01\/Oliver-600x900.jpeg 600w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4108c26\" data-id=\"4108c26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4758115 elementor-widget elementor-widget-heading\" data-id=\"4758115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Env\u00edanos un mensaje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a95488 fluent-form-widget-step-header-yes fluent-form-widget-step-progressbar-yes fluentform-widget-submit-button-custom elementor-widget elementor-widget-fluent-form-widget\" data-id=\"9a95488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"fluent-form-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            <div class=\"fluentform-widget-wrapper hide-fluent-form-labels fluentform-widget-align-default\">\n\n            \n            <div class='fluentform ff-default fluentform_wrapper_1 ffs_default_wrap'><form data-form_id=\"1\" id=\"fluentform_1\" class=\"frm-fluent-form fluent_form_1 ff-el-form-top ff_form_instance_1_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_1_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Formulario de contacto<\/legend><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"ak_\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"50\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><input type='hidden' name='__fluent_form_embded_post_id' value='3235' \/><input type=\"hidden\" id=\"_fluentform_1_fluentformnonce\" name=\"_fluentform_1_fluentformnonce\" value=\"9f898dece3\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/es\/wp-json\/wp\/v2\/pages\/3235\" \/><div data-type=\"name-element\" data-name=\"names\" class=\" ff-field_container ff-name-field-wrapper\" ><div class='ff-t-container'><div class='ff-t-cell '><div class='ff-el-group  ff-el-form-hide_label'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_1_names_first_name_' id='label_ff_1_names_first_name_' >Nombre<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[first_name]\" id=\"ff_1_names_first_name_\" class=\"ff-el-form-control\" placeholder=\"Nombre\" aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><div class='ff-t-cell '><div class='ff-el-group  ff-el-form-hide_label'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_1_names_last_name_' id='label_ff_1_names_last_name_' >Apellido<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[last_name]\" id=\"ff_1_names_last_name_\" class=\"ff-el-form-control\" placeholder=\"Apellido\" aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><\/div><\/div><div class='ff-el-group ff-el-form-hide_label'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_1_email' id='label_ff_1_email' aria-label=\"Email\">Email<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_1_email\" class=\"ff-el-form-control\" placeholder=\"Correo electr\u00f3nico\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group ff-el-form-hide_label'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_1_phone' id='label_ff_1_phone' aria-label=\"M\u00f3vil\">M\u00f3vil<\/label><\/div><div class='ff-el-input--content'><input name=\"phone\" class=\"ff-el-form-control ff-el-phone\" type=\"tel\" placeholder=\"N\u00famero de m\u00f3vil para Whatsapp\" data-name=\"phone\" id=\"ff_1_phone\" inputmode=\"tel\"  aria-invalid='false' aria-required=false><\/div><\/div><div class='ff-el-group ff-el-form-hide_label'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_1_dropdown' id='label_ff_1_dropdown' aria-label=\"C\u00f3mo nos conociste?\">C\u00f3mo nos conociste?<\/label><\/div><div class='ff-el-input--content'><select name=\"dropdown\" id=\"ff_1_dropdown\" class=\"ff-el-form-control\" data-name=\"dropdown\" data-calc_value=\"0\"  aria-invalid=\"false\" aria-required=\"false\" aria-labelledby=\"label_ff_1_dropdown\"><option value=\"\">- C\u00f3mo nos conociste? -<\/option><option value=\"Google\"  >Google<\/option><option value=\"ChatGPT\"  >ChatGPT<\/option><option value=\"Instagram\"  >Instagram<\/option><option value=\"Referencia\"  >Referencia<\/option><option value=\"Otros\"  >Otros<\/option><\/select><\/div><\/div><div class='ff-el-group ff-el-form-hide_label'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_1_subject' id='label_ff_1_subject' aria-label=\"Asunto\">Asunto<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"subject\" class=\"ff-el-form-control\" placeholder=\"Asunto\" data-name=\"subject\" id=\"ff_1_subject\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group ff-el-form-hide_label'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_1_message' id='label_ff_1_message' aria-label=\"Tu mensaje\">Tu mensaje<\/label><\/div><div class='ff-el-input--content'><textarea aria-required=\"true\" aria-labelledby=\"label_ff_1_message\" name=\"message\" id=\"ff_1_message\" class=\"ff-el-form-control\" placeholder=\"Tu mensaje\" rows=\"4\" cols=\"2\" data-name=\"message\" ><\/textarea><\/div><\/div><div class='ff-el-group    ff-el-input--content'><div class='ff-el-form-check ff-el-tc'><label aria-label='T\u00e9rminos y condiciones: He le\u00eddo y acepto la Pol\u00edtica de Privacidad y consiento el tratamiento de mis datos para atender mi solicitud. Contiene 1 enlace. Usa la navegaci\u00f3n por pesta\u00f1as para rese\u00f1ar.' class='ff-el-form-check-label ff_tc_label' for=gdpr-agreement_bc35f30738fe69bad7e34dae2fb257b8><span class='ff_tc_checkbox'><input type=\"checkbox\" name=\"gdpr-agreement\" class=\"ff-el-form-check-input ff_gdpr_field\" data-name=\"gdpr-agreement\" id=\"gdpr-agreement_bc35f30738fe69bad7e34dae2fb257b8\"  value='on' aria-invalid='false' aria-required=true><\/span> <div class='ff_t_c'>He le\u00eddo y acepto la <a href=\"https:\/\/babycare.agency\/politica-privacidad\/\">Pol\u00edtica de Privacidad<\/a> y consiento el tratamiento de mis datos para atender mi solicitud.<\/div><\/label><\/div><\/div><div class='ff-el-group ff-text-left ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style wpf_has_custom_css\"  aria-label=\"Enviar\">Enviar<\/button><\/div><\/fieldset><\/form><div id='fluentform_1_errors' class='ff-errors-in-stack ff_form_instance_1_1 ff-form-loading_errors 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